As a marketing student and an avid social media connoisseur... (made that term up myself), I can not stress the importance of having a strong social media. A marketing professor once told me:
"Marketing is the heart of a company, it is the beginning, and it is the end."
With the rise of social media, that statement could not ring any more true-er (Now I'm pretty sure that word doesn't exist). Social media has made it possible for small companies and organizations all the way to individuals, to reach a massive amount of people within seconds! Non-profits organizations espcially, including REVO, GREATLY benefits from the power of social media. Social media amplifies the power of word of mouth.
Anyway, I could go on and on and onnnnn... but I won't. Here's a quote from Erik Qualman about the choice of social media:
"We don't have a choice on whether we do social media, the question is how well we do it."
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