KharmaNYC recently launched a collaboration line called "This is what matters to me" with 9 designers from around the world. This line is created to promote lesser known non-profit organizations. Each designer supports a cause/organization personally significant to them. The aim of the project was to bring focus to a few lesser known causes via limited edition prints. [Behance]
Monday, September 6, 2010
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I'm so in love with this marketing. Even the way the shirt hangs is perfect.
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