As many of you may have known, many celebrities "signed-off" twitter on World's AIDS day, Dec 1st to raise money. This signing-off has been dubbed as an "internet death." Celebrities that signed off that day includes; Lady Gaga, Justin Timberlake, Usher and Alicia Keys. They were slated to be "dead" until they have managed to raise $ 1 Million dollars donation towards AIDS. Specifically, they had asked fans to donate to Alicia Keys’s Keep a Child Alive organization to revive their Internet presences.
After 6 days, the fans has managed to raise about $500,000 dollars. In fact, after only 6 days, Usher re-activated his twitter. Then how did they raise the other $500,000 dollars you wonder? The celebrities ended up asking Stewart Rahr, a Brooklyn-based billionaire pharmaceutical exec, to donate the remaining $500,000.
Now, did they succeed in raising the money? Yes, they did. How about rising awareness? Of course. But the target of this campaign were their fans. They didn't even wait until the fans themselves raised that money and raised the awareness.
Turning into a wealthy executive to raise $1 Million dollars is not an impossible task for celebrities. They have raised a lot more by putting together a small fundraiser inviting only the wealthiest of the wealthy.
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