Gabriel Moreno, an illustrator, engraver, and painter, is a graduate of the Fine Arts school in the University of Sevilla. Since then, he has worked in different design studios and ad agencies in Andalusia. His portfolio was selected amongst the 20 new talents of illustration by the London-based magazine, Computer Arts. His latest work with the Jüng von Matt/Limmatt agency in Zurich for the 80-year-old Swiss shoe brand Vögele plays a fun visual trick.
You need two takes to figure out that you are looking at an illustration with real feet/legs and real shoes. Somehow the eye fights this reality, trying to convince you that it is all the same; either all illustration or all “real.” A perfect example of a creative idea that has not yet been overused and therefore it delights and surprises. - Tuija Seipell
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